The Impact of Digital Marketing on The Growth of Entrepreneurial Business: An Empirical Study in Sana'a, Yemen

الملخص

This study aims to investigates the impact of digital marketing on the growth of entrepreneurial businesses in Sana'a Yemen. The methodology section outlines the research design, data collection methods, and sampling techniques employed in the study. A questionnaire was utilized to collect data from a sample of Yemeni entrepreneurial projects, enabling the analysis and evaluation of the impact of digital marketing on business growth. The results of the study reveal a significant positive impact of digital marketing on the growth of entrepreneurial businesses in Sana'a Yemen. Specifically, digital marketing is found to increase profitability, drive sales growth, and enhance market penetration for these ventures. The discussion section delves into the implications of the research findings, emphasizing the importance of understanding digital marketing strategies in emerging markets like Yemen. The study underscores the potential of digital marketing techniques to support entrepreneurial growth, guide policymaking, contribute to academic literature, and offer practical recommendations for businesses. This research contributes to enhancing the understanding of digital marketing's impact on entrepreneurial businesses in Sana'a Yemen and similar contexts. The findings highlight the need for supportive policies, infrastructure, and training programs to harness the full potential of digital marketing for entrepreneurial ventures in Sana'a Yemen.